PRIVACY POLICY
Last Updated: [2026-2-4]
This Privacy Policy explains how BGL (Blues Guitar Lab) (“BGL,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use our website and services (collectively, the “Service”), including https://bluesguitarlab.teachable.com.
If you do not agree with this Privacy Policy, please do not use the Service.
1) WHO WE ARE (DATA CONTROLLER)
The Service is provided under the brand name “BGL (Blues Guitar Lab).”
Contact (privacy and support): Support form
For seller/legal information (including legal name and address, if required), please see our Policies / Legal Info page.
2) INFORMATION WE COLLECT
We collect personal information in the following ways:
A. Information you provide directly
- Account information: name (if provided), email address, login details, and any profile information you choose to submit.
- Purchases and subscriptions: subscription status, purchase identifiers, plan type, and billing history needed to provide access.
- Support communications: messages and information you send to us (e.g., emails), plus related metadata.
- Email list / lead capture: if you subscribe to our email list, we collect your email and any fields you submit (e.g., name).
B. Information collected automatically
- Usage and activity data: pages viewed, content accessed, actions taken, timestamps, and referring URLs.
- Device and log data: IP address, browser type, device type, operating system, language settings, and approximate location (derived from IP).
- Cookies and similar technologies: cookies, pixels, SDKs, and similar tools used for site functionality, analytics, and advertising.
C. Information from third parties
- Teachable (commerce platform): if you purchase through our Teachable checkout, we receive information such as your account email, purchase confirmation, subscription status, and access entitlements.
- Payment processing (Teachable Pay / Stripe): payment processing is handled by Stripe via Teachable Pay. We do not receive or store your full payment card number. We may receive limited information such as payment confirmation, last four digits, card brand, billing country, or similar details depending on platform settings.
- Advertising/analytics partners: we may receive event-based or aggregated information from analytics and advertising services (see Section 5).
3) HOW WE USE INFORMATION
We use personal information to:
- Provide and operate the Service (create accounts, grant access, deliver purchased content, manage subscriptions).
- Process transactions and prevent fraud and abuse.
- Communicate with you (service messages, support responses, account notices).
- Send marketing emails (where permitted), and manage email subscriptions.
- Analyze and improve the Service (diagnostics, analytics, performance measurement).
- Enforce our Terms of Use and comply with legal obligations.
4) LEGAL BASES (EEA/UK USERS)
If you are located in the EEA/UK, we process personal information under one or more of the following legal bases:
- Contract: to provide the Service you request and administer your subscription.
- Legitimate interests: to secure, maintain, and improve the Service and prevent fraud (balanced against your rights).
- Consent: for certain cookies/advertising and marketing where required by law.
- Legal obligation: to comply with applicable legal requirements.
5) COOKIES, ANALYTICS, AND ADVERTISING
We use cookies and similar technologies for essential site functions and, where enabled, for analytics and advertising.
A. Analytics (Google Analytics)
We use Google Analytics to understand how users interact with the Service (e.g., pages visited, session information). Google Analytics may use cookies and similar technologies.
B. Advertising (Meta Pixel)
We use the Meta Pixel to measure ad performance and, depending on your settings and location, to support advertising/remarketing.
C. Your choices
- Browser controls: You can control cookies through your browser settings and delete existing cookies.
- Consent tools: Where required by law, we will request consent for non-essential cookies (analytics/advertising) and provide a way to withdraw consent.
- Opt-out signals: Where applicable, we will honor legally recognized opt-out mechanisms to the extent required.
Note: Disabling cookies may affect the functionality of the Service.
6) HOW WE SHARE INFORMATION
We do not sell personal information for money in the ordinary sense. We may disclose information as follows:
A. Service providers (“processors”)
We share information with vendors that help us operate the Service, such as:
- Teachable (course/commerce platform)
- Stripe via Teachable Pay (payment processing)
- Kit (email marketing and newsletter delivery)
- Google Analytics (analytics)
- Meta (advertising measurement/remarketing, where enabled)
- Hosting, security, and IT providers (as applicable)
These providers are authorized to use personal information only as necessary to provide services to us, subject to their contractual and legal obligations.
B. Legal and safety
We may disclose information if required by law, court order, or governmental request, or if we believe disclosure is necessary to:
- Comply with legal process and enforceable requests
- Protect rights, safety, and security of users, the public, or our Service
- Prevent or investigate fraud, abuse, or security issues
C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction.
7) PATREON AND OTHER THIRD-PARTY LINKS
Our site may include links to third-party services (for example, Patreon). If you click a third-party link, your interactions are governed by that third party’s privacy policy and terms. We do not control their data practices.
8) INTERNATIONAL DATA TRANSFERS
Your information may be processed in countries other than where you live (for example, where our service providers operate). Where required (e.g., EEA/UK), we rely on appropriate safeguards for international transfers (such as standard contractual clauses or other lawful mechanisms).
9) DATA RETENTION
We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including to:
- Maintain your account and provide the Service
- Comply with legal, tax, or accounting obligations
- Resolve disputes and enforce agreements
Retention periods vary depending on the type of data and legal requirements.
10) SECURITY
We implement reasonable administrative, technical, and organizational measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11) YOUR RIGHTS AND CHOICES
A. Marketing emails
You can opt out of marketing emails at any time by using the “unsubscribe” link in our emails or by contacting us at [Contact Email]. Service-related emails (e.g., purchase confirmations) may still be sent.
B. Access, correction, deletion
Depending on your location, you may have the right to request access to, correction of, or deletion of your personal information. To make a request, contact us at [Contact Email]. We may need to verify your identity.
C. EEA/UK rights
If you are in the EEA/UK, you may also have rights to:
- Object to processing or request restriction
- Data portability
- Withdraw consent (where processing is based on consent)
You also have the right to lodge a complaint with your local data protection authority.
D. California notice (CPRA) — if applicable
If you are a California resident, you may have rights to:
- Know what personal information we collect, use, and disclose
- Request deletion (subject to exceptions)
- Correct inaccurate personal information
- Opt out of “selling” or “sharing” of personal information for cross-context behavioral advertising (if applicable)
Because we use advertising/analytics tools (e.g., Meta Pixel), some data disclosures may be considered “sharing” for advertising under certain laws. You can submit an opt-out request by contacting [Contact Email] and/or by adjusting cookie settings where available.
We do not discriminate against you for exercising your privacy rights.
12) CHILDREN’S PRIVACY
The Service is not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.
13) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will post the updated version and update the Effective Date. Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.
14) CONTACT US
If you have questions about this Privacy Policy or your personal information, contact:
BGL (Blues Guitar Lab)
*If you cannot access the form, email: bluesguitarlab [at] gmail [dot]com